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98 - Facebook

Attendees wear Oculus Rift virtual reality (VR) headsets during the Intel Corp. press event at the 2017 Consumer Electronics Show (CES) in Las Vegas, Nevada, U.S., on Wednesday, Jan. 4, 2017. Intel, trying to convert its dominance of computers into a stake in the growing market for chips used in cars, is offering automakers new products aimed at making its technology crucial to the effort to develop self-driving vehicles. Photographer: Patrick T. Fallon/Bloomberg via Getty Images Patrick T. Fallon — Bloomberg via Getty Images

Facebook’s 16 straight quarters of blockbuster growth and profits have made it a Wall Street darling. Investors traded Facebook shares up 33% in 2015, even as the company increased its costs to cover ambitious (and expensive) long term bets like virtual reality headset Oculus Rift, messaging app WhatsApp, and Facebook Messenger. Facebook’s early success with video ads and monetizing its photo sharing subsidiary Instagram have shown the company’s ambitious long term projects won’t hurt revenue growth in the short term. But with great power comes great responsibility, which Facebook has learned devastatingly quickly as the social network found itself as a battleground of trolls and fake news during (and well after) the 2016 U.S. presidential election. Facebook Live, originally perceived as the future of the company increasingly depending on video, became a flashpoint after several broadcasts of police brutality, rape, suicide, and murder. Facebook has promised to hire human editors to keep the situation under control, and CEO Mark Zuckerberg has even promised to visit every state in the nation to take a pulse on the social conversation and the political climate sparking speculation that Zuckerberg is planning a bid for a higher office.

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Key Metrics & Financials (Last Fiscal Year)

Revenues ($M)$27638
Revenue Percent Change54.2%
Profits ($M)$10,217.0
Profits Percent Change177.0%
Assets ($M)$64961
Market Value — as of March 31, 2017 ($M)$410,522
Employees17,048
Previous Rank157

Company Facts

Employees17,048
SectorTechnology
IndustryInternet Services and Retailing
HQ LocationMenlo Park, CA
CEOMark Zuckerberg
CEO Title-
Websitewww.facebook.com
Years on Fortune 500 List5

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