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Oreo Turns to Breakfast Cereals for Its Latest Flavor

Photograph by Mandel Ngan — AFP/Getty Images

Two months ago, Oreo took the unprecedented step of releasing a new flavor of its flagship cookie, but not telling anyone what exactly the flavor was. Instead, the brand launched a social media campaign to encourage people to guess the mystery flavor. Now, it’s finally revealing the answer.

The cookie company confirmed Tuesday that Fruity Pebbles, the popular children’s breakfast cereal, was the inspiration for the new flavor. Die-hard fans of both sugar-based treats had been leaning in that direction with their speculations. Orange creamsicle was another popular guess.

It’s the latest in a series of untraditional flavors for Oreo. Recent alternate versions have included Peeps and Swedish Fish.

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Of course, the food silos we’ve all become used to have been breaking down for years. And you might want to think about blaming the beer industry for that.

An Oreo beer was served earlier this year at the Texas State Fair, and brewers have used everything from Count Chocula to Cocoa Puffs as flavorings. Two years ago, 21st Amendment introduced Toaster Pastry, an India Red Ale that’s an homage to Pop-Tarts.

Oreo didn’t offer any hints about what sort of cookie creativity it has planned for next, but recent history shows it’s not afraid to keep pushing the envelope.

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