News that one of the biggest names in music was coming to all the major music streaming services Christmas Eve inspired more than a few writers to reach into The Beatles’ back catalog for titles and lyrics they could turn into headlines.
Among the 87 Beatles stories I counted on Techmeme this morning were these Beatles references:
- Daily Mail: You’ve got a ticket to… stream
- Dwight Silverman, The Chron: ‘Love Me Do’, out the wazoo
- Molly Brown, GeekWire: Talk about a revolution
- Alan Buckingham, BetaNews: In the end
- Alan Patrick, broadstuff: It’s been a hard day’s night
- Blathnaid Healy, Mashable: Twist and shout!
- Guardian: Here, there and everywhere.
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Apple Corps. (not to be confused with Apple Inc. AAPL ) has come a long way in the five years since Steve Jobs dragged the 60s-era music rights-holder into the digital age, securing exclusive Beatles download rights on iTunes. “It has been a long and winding road to get here,” Jobs said in a 2010 Apple press release that included sound bites from Paul McCartney, Ringo Star, Olivia Harrison and Yoko Ono.
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This time, it was Apple Corps. that called the tune, introducing The Beatles to the several generations of new listerners on its own terms. As the Wall Street Journal put it:
If one service had snagged exclusive rights to the band it would have gained a major marketing advantage over rivals. By going with all the major services at once, and leaving money on the table in the short term, the band may have benefited the broader industry, and potentially themselves, by helping to promote the impression that subscription services have most of the music consumers want.
Starting today, you can listen to The Beatles on any one of these nine streaming services:
- Apple Music
- Microsoft’s Groove
- Google Play
- Amazon Prime
Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple coverage at fortune.com/ped or subscribe via his RSS feed.