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What will soar and fail in tech and business in 2015


No one does predictions like Mark Anderson, whose forecasts about the intersection of the economy and technology are closely followed in Silicon Valley. He has a global view of what’s the next big thing and place along an eye for hot products and countries that about to take a dive. Anderson is head of Strategic News Service, a newsletter publisher for industry leaders and venture capitalists. It claims a readership that includes Dell CEO, Michael Dell, Tesla CEO Elon Musk and Microsoft’s Bill Gates. Recently, Mark Anderson listed his predictions for 2015 during a gathering in San Francisco. Here are his key points:

Tech predictions:

  1. Digital currencies like bitcoin will multiply and go nowhere. Currencies require the economic strength and military power of a nation to garner people’s trust.
  2. Net neutrality, the idea that Internet service providers and governments should treat all data equally, will survive.
  3. Pattern recognition will become the real goal of big data. A host of new tools and chips will be developed, to let people gather data and pick out trends that they would otherwise be unable to see, setting off a revolution in computing.
  4. Following the recent series of corporate hackings, security will become a priority on CEO agendas. Companies will reverse the downward spending trend on security as the cost of poorly protected computer systems outweigh the cost of building secure ones.
  5. Virtual reality will remain the domain of entertainment. Headsets that immerse people in a 3D world will not become a feature of everyday life despite Facebook’s $2 billion acquisition of Oculus, a company that makes virtual reality headsets.
  6. Expect Amazon to stumble. Between the brawl with publisher Hachette over e-book prices, drones, and the Amazon Fire phone’s flop, losses are heading Amazon’s way.
  7. Networks for devices connected to the internet (think refrigerators that let you tweet) will get off of their launchpads but remain niche. All people really want is low energy costs, lots of TVs, and one remote. People don’t want complexity replacing reliability and dumb things talking to other dumb things.
  8. Digital payment service Apple Pay will succeed, establishing it’s leadership in the market.
  9. Computer encryption will continue to expand as a major trend.
  10. Personal health and fitness and lifestyle devices will merge, and there will be a plethora of watches and fitness bands on the market. Intelligent clothing, (think: socks that are connected to the internet and can monitor your blood flow), will stay niche due to price and inconsistency.
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Economic predictions:

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