Fujifilm introduce new X-A10 mirrorless camera

Amateur Photographer

New budget interchangeable lens offering from Fuji has similar features to the older X-A3, but with some changes to the body to hit a lower price-point

Fujifilm have announced a new, lightweight mirrorless addition to their X Series line of cameras, the Fujifilm X-A10, aimed squarely at the budget and entry-level markets.

The X-A10 looks set to borrow heavily from the X-A2 and X-A3, released earlier this year, particularly when it comes to the camera’s interior specification. It features the same 16.3 megapixel APS-C sensor and image-processing combo, Fuji’s proprietary colour-reproduction technology and is compatible with Fujinon lenses.

Like the X-A3, the X-A10 also lets its users turn the camera round and flip the screen 180° for those all-important selfies. The X-A10 version also features a further tilt-and-shift function so users can make sure the LCD display doesn’t get blocked by the body of the camera itself. Rotating the screen will activate the Eye Detection AF mode to automatically adjust focus on the subject’s eyes. It will also feature Portrait Enhancer mode for reproducing realistic skin-tones.

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On the outside, too, the X-A10 also sports largely the same retro design as the X-A3, with two Command Dials requiring only a thumb to adjust aperture, shutter speed and exposure settings. Frequently used functions such as white balance, continuous shooting and the self-timer can be assigned to standalone buttons. Unlike its older sibling, however, the X-A10 does not feature a hotshoe for external flash gear, opting instead for a built-in pop-up flash with Super-Intelligent-Flash system support. It also no longer features the focus-mode switch on the front of the casing.

Other features include a max shutter speed of 1/32,000 seconds using the electronic shutter, Wi-Fi connectivity using the free Camera Remote app for smart devices, and full 1080p HD video recording (including the popular Film Simulation mode).

Available from January 2017, the Fujifilm X-A10 will be available to purchase as part of a kit with an XC 16-50mm f/3.5-5.6 OIS II lens for £499.

Amateur Photographer
Amateur Photographer
Amateur Photographer
Amateur Photographer

Full press release below

FUJIFILM Corporation (President: Kenji Sukeno) has announced that it will launch the mirrorless digital camera, the FUJIFILM X-A10; a new addition to the X Series range of cameras that deliver outstanding picture quality.

Despite its compact and lightweight design, the X-A10 combines a 16.3 megapixel sensor with the company’s colour-reproduction technology, refined over more than 80 years, to deliver the premium image quality synonymous to the X Series with ease. This makes the X-A10 an ideal first interchangeable lens camera.

Combining a 16.3 megapixel sensor and Fujifilm’s colour-reproduction technology, refined over more than 80 years, to deliver premium picture quality

The X-A10 combines a 16.3 megapixel APS-C sensor with the image processing engine that achieves Fujifilm’s excellent photo quality. Sharp FUJINON lenses that boast ultimate image resolution, and the proprietary colour-reproduction technology, refined over more than 80 years, allows users to capture premium quality images in any shooting conditions. Fujifilm is particularly renowned for accurately reproducing skin tones, and the X-A10 is built with this advanced skin tone reproduction capability, allowing you to produce high-quality portraiture.

180-degree slide-and-tilt LCD with 100% visibility for facilitating “self-portraits”

The rear LCD employs the slide-and-tilt mechanism so that even when it is tilted by 180 degrees, the LCD is not blocked by the camera, allowing for 100% visibility. The grip is shaped to accommodate both normal shooting and self-portraits. When taking a self-portrait, you can focus and release the shutter by pressing the vertical command dial found directly below your index finger to minimise camera shake. Rotating the tilting LCD upward by 180 degrees activates the Eye Detection AF to automatically adjust the focus on the subject’s eyes. The X-A10 also features the Portrait Enhancer mode for natural and beautiful skin-tone reproduction.

Compact and lightweight camera body with retro design and intuitive operability

The compact and lightweight X-A10 sports a retro design. The use of two Command Dials means you only need a thumb to quickly adjust aperture, shutter speed and exposure settings. Frequently used functions such as white balance, continuous shooting and the self-timer can be assigned to standalone function buttons, eliminating the need to go through the Menu screens to change settings.

Inheriting FUJIFILM X-A2’s popular performance features

Its energy-efficient design means the X-A10 is capable of shooting approx. 410 frames on a single battery charge. When fitted with the standard zoom kit lens “XC16-50mmF3.5-5.6 OIS II,” the camera offers the class-leading minimum working distance of approx. 7cm from the front edge of the lens, allowing close-up macro photography.

Product features

Outstanding image quality, made possible by the newly-developed 16.3 megapixel image sensor

Designed for perfect self-portraits

Extended battery life of approx. 410 frames per charge

・ The energy-efficient design has extended the battery life to a class-leading level, allowing you to concentrate on shooting pictures without having to worry about remaining battery power.

Class-leading minimum working distance

Super Intelligent Flash

Full HD video recording

Versatile shooting functions including the electronic shutter with the maximum speed of 1/32000 sec

Wireless communication functionality enables remote shooting from smartphones and tablet devices*2


FUJIFILM X-A10 with XC16-50mmF3.5-5.6 OIS II kit will be available from January 2017 with a Suggested Retail Price of £499.00