How to make your food photography marketable

Amateur Photographer

Online digital publisher Production Paradise runs down some of the most marketable food images


Making your food photography marketable as well as getting it to look its best can be quite a difficult ask.

Our guide on photographing food shows that it takes a delicate combination of lighting, angles and ignoring auto focus. But what actually sells when it comes down to it?

The CEO of digital publishing company Production Paradise, Andreas von Estorff, recently sat down and choose the most marketable images from this year’s Pink Lady® Food Photographer of the Year.

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Take a look at what he chose below to get some inspiration about what makes food photography marketable.

Credit: Michael Meisen/Pink Lady® Food Photographer of the Year - 2nd place, Marks & Spencer Food Adventures (Mediterranean) Amateur Photographer

When photographing food, adding background colours is a great way to get way to make monochromatic food that bit more eye-catching.

Credit: Kai Stiepel/Pink Lady® Food Photographer of the Year - 2nd place, Production Paradise Food off the Press Amateur Photographer

Capturing ready-to-eat food is an essential skill when looking to sell photography. Thinking about the arrangement of ingredients in your shot can help make people more likely to buy what you’re selling.

Credit: Howard Shooter/Pink Lady® Food Photographer of the Year - Highly commended, The Philip Harben Award for Food in Action Amateur Photographer

It’s important to remember the power of choosing your subject when marketing your food photography. This photograph by Howard Shooter helps capture the joy of cooking by focusing on the woman cooking it.

These photos are taken from the Pink Lady® Food Photographer of the Year 2017, which celebrates the best food photography and film around the world.

The 2018 competition is now open for entries on the website for both amateur and professional photographers here.

Check out some of the other photos selected for their marketability below.

Credit: Adrian Lander/Pink Lady® Food Photographer of the Year - 2nd place, Food for Celebration Amateur Photographer
Credit: Jonathan Gregson/Pink Lady® Food Photographer of the Year - 1st place, Production Paradise Food off the Press Amateur Photographer
Credit: Matthew Thomas/Pink Lady® Food Photographer of the Year - 1st place, Bring Home the Harvest Amateur Photographer
Credit: David Martin/Pink Lady® Food Photographer of the Year - Highly commended, Food for Sale Amateur Photographer
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